Business at Home Income Blog

Do you know what your blog is worth?  Is it worth zero, or could you be sitting on a goldmine (present or future)?  Let’s explore what’s your blog worth.

Do You Have a Focus?

Does your blog have a focus, or are your posts all over the place?  Assuming you aren’t a public figure or celebrity, a scattered approach to blogging makes it tough to find targeted traffic.

Targeted traffic is more than just desirable — it’s the life of a profitable blog.  Without focused traffic, you’re going to find it hard to sell anything, much less build equity in your blog.

If you’re not too far along in your blogging, you can probably get back on track — when you have more posts, the “off-focus” ones will be a smaller concern.

On the other hand, if you’ve been blogging for awhile, your posts are numerous, focus is scattered and your traffic is low…you might be better off starting a new blog.

Traffic, Traffic, Traffic!

Well, make that targeted traffic, which is what raises the value of a blog.  Whether you are building a blog to build your business or have the idea of selling it, targeted traffic is the only way to really make money blogging.

But what the heck is targeted traffic?  In general, it’s traffic that arrives at your site via search engines, and can also be extended to include traffic arriving from articles you’ve written.

As nice as it is, targeted traffic isn’t about things like a Digg front page posting that drives enormous amounts for a day or two.  That’s fleeting and not part of the traffic flow you want.

What about other social networks, like Twitter and StumbleUpon?  If you’re getting some steady traffic from them and they view more than 1 page, I’d consider that targeted.  What I would not consider targeted is a huge spike from either one — unless you got repeat traffic because if it.  (Example:  if a lot of Stumbler’s bookmarked you and came back.)

What’s Your Blog Worth?

Ultimately its monetary value lies in the amount and consistency of targeted traffic, along with the focus (“niche”) you’ve selected.  For example, a Google 1st page blog on goldfish (even if there is a lot of targeted traffic) won’t have the same monetary value as a high traffic blog about affiliate programs.  Different niches, different monetization possibilities.

The only exception to the above would be a blog that has a highly sought-after domain name (example, florida.com).  Even if the blog had virtually no traffic, the value is in the name itself.  But these days, it’s really hard to come across those kinds of names.

So what’s your blog worth?  Nothing until you build it up, unless you’ve got a desirable domain name.  But with time, your blog can bring you profits, whether through affiliate sales, brick-and-mortar sales or selling the blog itself!