Backlinks
What’s so Great about Expensive Backlinks Anyhow?
by Daniel McGonagle
Times have changed. There was a time when the only way you could get effective backlinks was by hiring an expert SEO firm. That is no longer the only way. Today you can get effective backlinks (and lots of them) very easily. You would think this might be a slap for the big SEO firms and Linkbuilding services, but they still have fees of 4 figures per month and remarkably people are still paying them.
So you want some reasons why you don’t need to hire an expensive linkbuilding service or SEO firm? Of course you do. Now understand, some methods might still need some outsourcing if your budget permits that, but you can still do it all yourself by hand. I am sure that once you understand what you can do for a lot less money but equally effective service, you will never want to hire a search engine firm to do your SEO again.
Since the Internet always changes, search engines also constantly change their algorithms and formulas for ranking sites well. It is in their best business interest to do that. As they change the rules you need to stay abreast of these rules in order to stay competitively ranked. The top SEO firms know about of these changes. The way you keep tuned in to the changes either by doing it yourself or hiring someone in your company who does just that. The two most critical factors for ranking well in the search engines are off-page and on-page optimization (So what else could there be?).
Latent Semantic Indexing and Silo Site Structure Design. These two things are making on-page optimization increasingly important. Doing these two things is simply solid SEO. It means you’ll need fewer backlinks for better rankings. Latent Semantic Indexing, or LSI is a means your sites will rank well if your site content uses the terms most often, or usually connected with your topic. Silo site structures design means organizing your sites so the human visitors and readers are rewarded with easy navigation. Employing these 2 tactics is just plain solid SEO and practicing it means you’ll need fewer backlinks to get those rankings up.
You can use a low-cost link building service to generate backlinks from relevant sites and the number of backlinks you get can be in the thousands to help you with off-page optimization.There are a lot of these types of services out there now and they build backlinks for you effectively at a far lower cost. The only problem here is the size of their network limits your potential and they get “tapped out” after a while. So to keep getting results you need to get a new service aver 6 months. When you put what you saved into hiring writers and a site designer, you will begin to see your Return on Investment (ROI) start looking good a lot sooner.
When you are the only person on your staff, you need to see a fast return on your expenses. This is true if you are responsible for expanding your company’s offline presence onto the web also. What is the best strategy for doing that? Keep your fingers “in the pie”. Stay involved and maintain control over your search engine optimization efforts. This is also a great way to teach yourself what is actually working. This is an important skill that all companies need to stay competitive. Sole proprietors really need to see income being produced from their search engine optimization work.
You can find several link building services that can develop backlinks at much more affordable rates than the high-end services. One of these is My Article Network . Use your cash carefully in times of economic distress. All businesses strive to do more with less time and less cost.
No more can you afford to pour money into SEO firms just to “expand the brand” for your companies and businesses. Now many companies are utilizing their employees in many different ways. Multi-tasking and getting your employees involved with web exposure is a great way to do more with the same amount of employees. Coach some of your employees to get them to submit informative articles or posts about your niche to Backlink Solutions . That is one way you can expect to increase web exposure for your company.
About the Author:
Daniel McGonagle’s websites are all highly ranked by search engines. Dan tests each service and writes about his results, for example see Backlink Solutions information here.