Posts Tagged ‘Internet Marketing’
How to Super-Power WordPress for Search Engine Optimization
Wordpress out of the box allows fundamental management of the fundamental SEO meta data. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to modify the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page components – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.
Page Titles
This is the No1 SEO component to manipulate. Always make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
The page title is the MOST significant SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more attractive to readers.
If your page needs to extend to cover two or 3 keywords we have found that you can still get great rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
Even though it’s best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely want to add in your business name so that it shows up on Google in your search listing.
Page Descriptions
This element is NOT used by search engines for ranking purposes. All The Same, most search engines will utilize this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more attractive to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack

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How to Choose the Best Autoresponder Service
There are several ways in which you can go about trying to learn how to best select an autoresponder service. These types of online services are used for marketing and allow you as the business to easily keep in touch with your customers. Messages are pre-written and then you schedule them to be delivered at a later date informing customers about new services, products or sales.
Constantly keeping in touch with your customers is important to keep their business as it is much easier and costs less to keep a customer than it does to get a new customer. The autoresponder also ensures that you can spend your time on other aspects of business rather than sending messages. You can fill out a list of your customers and have the messages sent out on specified dates.
You can use a free autoresponder, professional autoresponder and newsletter services or you can buy a downloadable autoresponder software and to install on your server.
Free versions are very popular because they do not cost any money but there are some downfalls. Many times your messages may need to contain advertisements from the free service that may not correspond to your industry. You also may only be able to send so many messages or have a limit to the number of people on your list.
Professional services will cost more but then you get a lot more form the company than a free service. All maintenance is performed by the professionals and you do not have to deal with any ads popping up in your messages or any installation problems. Therefore you spend practically no time dealing with messages and can focus on other areas of business.
You can use licensed software but you will need have some technical knowledge as there are many compatibility issues that can occur. You will definitely need to allocate resources to maintain the purchased soft .
Now you can learn about the two most popular autoresponder services compared for you at the Affilla.com website.
