Business at Home Income Blog

Posts Tagged ‘link building’

You might be saying at this point, “How can I promote my website?”   Search engine traffic is the blog’s lifeblood, but ranking in those same search engines — that’s the tougher nut to crack.

Here are some ideas for promoting your website, to help it rank higher in the search engines.

Website Promotion

I’ve mentioned content as being important in the more web site traffic post, so I’ll skip that for now.  But when you get the chance, go read that post.

So let’s take a look at article marketing as a way to promote your site, and it does it in two ways.

• First, it brings traffic to your blog, from people clicking the links in either the article or your resource box (or both, depending on the article directory).
• Second, it brings backlinks, which are basically “votes” for your website.  Not to mention another way for spiders to find you.

If you have a tough time writing articles, not to worry — there are good writers out there who can craft a 400-word article for a very reasonable price.  But if you have the time and talent — the more articles, the better.

Along the lines of article writing, you can offer to do “guest author” posts for another site in your general niche (although not necessarily a competitor).  In return for a link back to your site, you can get more exposure and be viewed as an authority.

What else?  There are the older promotional methods which can still be good — things like t-shirts with your logo and/or web address on them.  You can order “by the each” at a place like Cafe Press, give them away or sell them.

Business cards never seem to go out of style, and these days you can get 250 of them for a song at some of the online vendors like (see link on the sidebar if you need really, really, really inexpensive cards).

Promote My Website – Other Ways

Web site promotion also comes in the form of link building, which is a whole topic until itself.  Some of the promotion is up close (like making good posts in a forum related to your niche), some of it less direct.

There are also secondary feeder sites like Squidoo and Hubpages, and all the Web 2.0 and social bookmarking sites (which I’ll cover in separate posts).  All of these should be considered when it comes to asking yourself, “How can I promote my website?”

Here Are Some Link Building Mistakes That You Don’t Want To Make

Anyone that does extensive link building knows that it takes a lot of work. In fact, it happens to be the most difficult part of search engine optimization. Actually, as long as you pay attention to detail you won’t have to worry about making mistakes that will waste all of the time you had invested. You want to get relevant backlinks pointing towards your site as opposed to spammed links. The internet is full of so called SEO experts that will spread information around that is either outdated or that will damage your chances of getting high ranking in the search engines; so, be careful who you listen to. Read the rest of this article to discover some of the common ,mistakes to avoid.

Linking to your home page alone seems right but you need to link to other pages too. You can link to your home page alone if that is the only page that you want to have high ranking in the search engines. To succeed you must allow each page to contain its own unique keyword group that is separate from the other pages. Ranking for multiple keywords is as simple as backlinking to specific pages and getting them to show up high in the search engines. Besides that, getting backlinks to your other pages makes sense because these pages are more targeted for your visitors to drop in. And the good news is that it is simpler to gather backlinks for pages other than the home page. Webmaster’s and bloggers will happily post a backlink on their sites to an article on your page if it is valuable information that their readers will enjoy. Your main page doesn’t really contain any specific content so it is impractical for someone to give you a backlink to it.

Never add a link from your site to a page containing dozens or even a hundred or more links on it. At all costs avoid the pages you come across that has 200 or 300 links on a single page. But there are directories out there that use the “no-follow” tag on all the free links, in such case, it won’t matter if your link is on there, it still counts.

A site that has a bad reputation can make your site look bad so don’t place any outgoing links on your site without checking out if it is ethical or not. Some good sites turn bad and might start participating in activities that are frowned upon by the search engines. To be safe, monitor your links and pay attention to the sites that they lead to.

Building links that put you ahead of the competition takes patience but the results are worth it. It requires you to be careful on every step so that you don’t end up making such costly mistakes.

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