Posts Tagged ‘Niche’
Article Marketing Strategy
If you want to make money blogging, you need to have an article marketing strategy. A what? Let’s discuss what article marketing is, and why you need it in order to make your blog successful.
Article Marketing 101
First, what exactly is article marketing? Article marketing 101 is writing short articles (300 to 500 words) in your niche, and then distributing it to other blogs and article directories. In your article, you include one or two links back to your site. It’s just that simple!
Aren’t you just providing content for other people’s sites though? What good does that do for you?
It does a great thing for you, because your articles provide two things for your site: Free backlinks and targeted traffic!
The article publishers love new content. Google loves backlinks, and you love targeted traffic. It’s all a win-win-win.
Where Do You Submit Your Articles?
The granddaddy of article publishing is a place called EzineArticles. I always submit my articles there first, and I find it’s the absolute best for getting traffic to my sites. EzineArticles is free, but be aware — they have high standards for what they do accept. It’s not enough to just put a few paragraphs together and call it good. However, they provide excellent FAQs for submissions.
Check out my latest articles: EzineArticles expert author David Nettles I have earned Platinum author status with EzineArticles.
There are also hundreds of other article directories, with the quality ranging from excellent to so-so. Virtually all of these article directories are free to submit your articles.
And of course, there are other blogs you can have your articles published on. The trick is to get the attention of the blog owner and hope that they will accept your article along with your links intact. This is done without it costing you anything.
The only problem is that all this takes time to do the submissions to all these directories (which takes time away from your blog-building and article-writing). But the upside is that the backlinks grow and grow over time, which ends up paying you back with better search engine rankings and targeted traffic.
Creating an Article Marketing Strategy
It’s not enough to submit articles willy-nilly; you need an article marketing strategy. The reason is that by doing so, you are getting the most bang for your articles. Since it takes time to write and distribute the articles, you want to be sure it will pay you back!
Your first tip for creating an article marketing strategy: Find and choose good keywords in your niche. If you have a blog, for example, weight loss supplements, you’ll want to find the best keywords surrounding your niche. Then write articles based on those keywords. Then point the links on those articles to related posts on your blog. People who like your information are likely to click through to your blog where they can make you the money.
Don’t write articles on red widgets and then point your links to your weight loss site. While you might end up getting backlinks, you are highly unlikely to get targeted traffic back to your site!
Part 3: Time to Brainstorm Content for Your Blog
By: Barry Smart
Face the fact – your blog needs to be regularly updated to maintain its readership! Hence, you must always find fresh topics to write about, and we’re going to discuss how to brainstorm content for your blog in this article.
We have discussed how to write attractively, so now we are going to discuss what we are going to write on. The very first option that I think a blogger should write on is a topic that he or she feels passionate and interested in. You’ve chosen to make blogging your career because you want to escape a mundane job – forcing yourself to write about something that you’re not interested in is as torturous as as your mundane job!
The other reason I ask you to write about something you’re passionate about is because your feelings and emotion shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.
Once you have chosen your main theme, start posting to your blog about it and make it a habit to post at least once every day, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you instead!
However, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm content for your blog.
1) The very best way to brainstorm content for your blog is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use http://blogsearch.google.com/ or technorati.com. There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!
2) Once you’ve established contacts with other bloggers in your field, you’ll have quite an inexhaustible “conversation” ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.
3) You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.
Remember to keep up your momentum of posting at least once per day (or more if you have a lot of content to write about) so that the major search engines will know that your blog has fresh content everyday. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.
Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a locomotive!
Article Source:
Barry uses this Blogging Formula to easily profit from blogging.