Posts Tagged ‘web hosting’

Is Article Marketing Useful?

Author: Owen Jones

Article marketing is the writing of articles that are relevant to the topic of the web site that you wish to promote. It is useful because the writer is permitted to append two URL’s to the articles, normally at the end, which will permit the reader to click through for more information.

Therefore, if you wanted to advertise a web site on cooking, you might write a series of articles on ways of cooking or using certain kitchen gadgets.

If you post these articles to a general article database, you can assume a pretty low click through rate (CTR), but if you posted it to a cookery blog, you could look forward to a higher CTR.

The good thing is that everyone who clicks through will know what they are prone to see on your site, so they are focused visitors and focused visitors are more prone to turn into customers.

The articles that you submit to webmasters of blogs and article databases usually want to approve them for length and content, but if you are honest, that is hardly ever a problem Another advantage of article marketing is that these webmasters never shunt your article off their web site when new arrive.

They may place them into archives, but the archives are still readable and scannable by Google and this is an important point too.

You see, Google ranks web sites on their popularity and one of the techniques it uses to estimate popularity is how many links there are on the Internet pointing back to it. They are called backlinks. People found this out and tried to work around it (and still do) by exchanging backlinks.

However, Google rates one-way backlinks higher than mutual links. An article on a blog gives you two one-way backlinks until the blog goes under. If you pick where you post judiciously, this might never happen.

Google also checks to see if the host of your link is relevant to your site, so it is worth posting to sites that are pertinent to yours and Google awards extra merit if the site holding your link is an authority site, that is, a top site on that subject.

If you submit an article to an article database and a leading authority site or newsletter on that topic picks it up and prints it, you will get heaps of bonus points from Google, shoot up in the ranking, get loads of visitors and more clients.

The moral is to write good, relevant articles and submit them where they can be found. By this I mean, use the biggest article databases, because that is where the top people go to look for articles if they are stuck and also post your article to blogs that are relevant to the topic of your article, which should be relevant to the theme of your website, which should be relevant to what you are trying to sell.

I recently had one of my articles picked up. I had 3,450 plus visitors to my web site within two hours and 256 of them became customers. If only it could be achieved every day. The thing is, it can, if you get the approach right. Stay on target.

Owen Jones, the author of this article writes on quite a few topics, but is at present concerned with Marketing Your Website. If you would like to know more or check out some great offers, please go to our website at The Best Sales And Marketing Strategy.

Profitable Blogging Makes Sense

I just saw an article that just highlighted the need for an online business (profitable blogging, for one).  It’s about how workers are being forced to take unpaid days off during the year to save company money.

You can read the full article here.

But in essence, some companies and government entities are requiring employees to take unpaid leave as a way to help prevent layoffs.

What Does it Mean to You?

If you’re in a situation where you need all your money to pay bills, taking unpaid time can really hurt.  The article went on to say that people could find other means of adding money to the household.

One mentioned was turning a hobby into a business.  The other was to create an online business.  And of course a third would be to get a second job.

In general, creating an online business, powered by affiliate programs or online sales, tends to be the least expensive way to go.  That is, assuming you don’t overspend for web hosting or domain names.  You can take online credit card payments via PayPal or Google Checkout for no up-front costs; you are charged only when you sell something.

And naturally, there’s always eBay for selling things you don’t need or no longer use.  Just be aware that not all items are worth much money.  Don’t count on selling your old VHS video collection!

Start Now, Not Later

Now here’s the catch.  For the most part, aside from selling on eBay, it takes time to get your internet business up and getting targeted traffic.  It does not happen overnight, and I want to emphasize that.

So by starting now, you’re working towards having a second income (or even a primary income) should either a layoff occur or you are forced to take unpaid days.

Yes, it’s extra work creating an online business with a profitable blog.  Yes it’s time that you could be spent relaxing or parked in front of the TV.  But consider this:

If you’re laid off, you’ll have entirely too much free time and no income.

Aren’t a few hours now worth having another source of income should the unthinkable happen?